WORK EXPERIENCE

​

 

​​HEAD OF MARCOM

• Nam Nghi Coral Peninsula Phu Quoc

• From March 2022 – Present

Set up for re-opening after 1 year of closing for renovation.
• Hire and manage both head office and on-site Marketing team to build and develop strategic marketing plans
• Budget management, control marketing costs and continually monitoring marketing performance to maximize effectiveness of our marketing spend
• Correct and re-define the look and feel of branding, as well as ensure all the outcome collaterals follow brand standards.
• Research and analyze data to define and understand target audience.
• Reactive and upgrade marketing channels, produce and schedule content for both inbound and outbound marketing processes.
• Contact and partner with influencers, media, publications and organizations to expose marketing and develop co-marketing initiatives that drive product objectives
• Collaborating with cross-functional teams such as sales and product management to ensure integration of objectives, strategy and execution of these initiatives
• Reviews sales reports to summarize the ROI performance of different communication campaigns
• Prepare to reveal a one-of-a-kind F&B project in Phu Quoc

---

​​MARCOM MANAGER

• LE MERIDIEN SAIGON HOTEL

• From April 2021 – March 2022

Conducting Daily Marketing Activities that Achieve Department Goals
• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs.
• Develops brochure and property collateral materials, plans and supervises all
photoshoots. Participates in all property imaging work.
• Ensures consistent marketing message.
• Manages marketing budget throughout the year.
• Provides regular tracking/ROI and analysis of promotions - campaigns - all marketing initiatives.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites.
Building Successful Relationships that Generate Sales & Marketing Opportunities
• Identifies and communicates with distribution channels and creative and unique tools.
• Acts as liaison between corporate and individual properties in rolling out programs.

----

• F&B MARKETING MANAGER

• Got nomination for Outstanding Manager of Quarter

• LE MERIDIEN SAIGON HOTEL

• From July 2019 – April 3

• Manage real-time interactions and F&B reputation on social review sites
• Monitor overall social media performance using listening tools
• Utilize hotel's F&B social presences (FB, Instagram)
• Create and manage editorial content calendars
• Develop unique F&B destination content (posts, photos, videos, infographics,
etc.)
• Identify and build partnerships with local social media influencers and
bloggers
• Conduct weekly F&B marketing meetings proactively review, define and align
social marketing pull-thru for next 60-90 days
• Insightful monthly analytics reports and track progress on KPIs
• Responsible for conducting paid social media campaign

-----

• FOOD&BEVERAGE CONTENT LEADER

• Got Griffin Award for Outstanding Associate of Quarter

• JW MARRIOTT HOTEL HANOI

• From December 2017 - July 2019

Ensuring and working on corporate identity, visual Brand, and Supervising Designs collateral.
• Working closely with the marcom team about detailed promotion plans for restaurants.
• Making sure all marketing plans are well-prepared, go smoothly and on time.
Making decisions about key visuals of Restaurants Promotions.
• Advising ideas to outlets about visual of promotions.
• Leading the style-defining for each restaurant.
• Ensuring customers can recognize the signatures and culture of restaurants.
Controlling the quality of visual collateral.
• Defining the style of pictures to match outlets' culture and character.
• Providing pictures with the best quality, as good as possible.
• Supervising recording and editing videos.
• Working with mar-com team for scripts with deep content and meaningful messages

-----

• EVENT EXECUTIVE 

• JW MARRIOTT HOTEL HANOI

• From May 2016

Events Executive:
• Handling MICE groups and local events like Meetings, Incentives, Conferences, Events (Banquets - Catering).
• Communicating with clients, Planning, Arranging-Coordinating vendors and other departments, Monitoring, Following up, Summarizing revenue.
• Ensuring staff are working together as a team.
• Assist management in hiring, training, scheduling, evaluating, counseling, disciplining, and motivating and coaching employees.
• Develop and maintain positive working relationships and support team.
• Clients/Partners: Kuala Lumpur Business Club, CIMB, Embassies, APEX Tokyo tourism, Smart Shirts Group, Mercedes, Honda, local companies...
Oktoberfest Assistant: Assistant manager in planning events and selling tickets for 4500 attendees events.
Sales contact: Upselling services and negotiating guests to rent the venue, buy banquet services

-----

• EVENTS SALES COORDINATOR

• CSC GROUP - cscgroup.vn

• From Feb 2016

Preparing and organizing everything needed to help stage events, set up supervisor, and marketing.

------

• PART-TIME MARKETING COORDINATOR

• ABM ART & COMMUNICATION - otoxemay.vn

• From December 2014

Planning and preparing content for marketing online on Facebook, designing graphics.